Bang and Olufsen: Design Driven Innovation Essay

The key concern identified in this particular case is that drive in & Olufsen are abstracted a strong sense of counselling. Designers seem to be the forefront of business figure and intro precaution needs to be altered. The article identifies that the visualizeers are qualification major decisions in terms of product development, and although this may seem effective, management should have an influence on the entire company in order to hold back informed decisions in relation to the business innovation strategy. Bang & Olufsen follow a much semi-radical innovation approach, this is clear in the point that the business has not changed the existing business precedent for some time, and to a greater extent focus is towards scientific advances. This is ineffective as for design driven innovation it is important to adopt an solo radical innovation strategy. While B&O consider the design driven strategy as the best take for the future, the problem it causes is that they are b y chance opening up the future of the business into the designers hands. Thus, Bang & Olufsen requires a radical change of the business model in order to effectively conform to a radical innovation strategy. The company needs to gather that change is necessary and aim to be much regard in the decision making process. B&O need to use the designers as a guide for product development, and be more interested with executing its innovation strategies and using the company sign as a representative to users of their products. An effective room of ensuring this is possible is through thorough examination of the inseparable and external environment, and a structured innovation plan. moorage workThis article, along with the discussion in the slash has provided me with insight into issues involved in the case and market in general. There were several issues including conflicted vision in spite of appearance the company which take to missed deadlines and inability to effectively coope rate between the designers, engineers and management of B&O. This better me on businesss requiring a whole vision in order to reach innovative goals and overall business objectives. Not only that, save management needs to be more involved in the innovation process so as to ensure input from people who envision ideas in the virtual world to be considered. Another fact relevant in the article as discussed in the lecture is concerning market investigate.B&O lacked a sufficient amount of market research, which although unspoiled in some way, allowing the company to be more innovative and create new, impressive products, it often led to wasted time developing concepts that had no way. Thus we can see that market research is an extremely important aspect of marketing management in order to be efficient, and to effectively differentiate consumer wants and needs to develop concepts worth producing. A nett important point about marketing I have learnt is that, the designs of twain desire Lab and Idea Land is key as one develops a product and whilst one focuses more at the technological side. A significant point here is that ideas of both Idea Lab and Idea Land would be much simpler to develop if the two were working together. Therefore, companies should onset to combine both product ideas and technological developments in order to successfully achieve innovative objectives.